Advertising Your Online Business : The Startup Guide

Online business

Internet is not only responsible for changing our lifestyle – it has also created new opportunities for professionals and entrepreneurs to earn money through online business. In simple words, a business that is started on Internet and rely on Internet for all its operations is called Online Business. Entrepreneurs are using Internet to its fullest to make money and many of them take risks to come up with the new types of businesses. In recent times, online business has proved to be fruitful thing for those who has chosen the right type of the business and worked on the right track.

Do you know one thing that starting a online business is same as any other offline business. The funda is same for both areas of businesses – you need to advertise your business if you want to earn revenue. In whatever business you are, main objectives of advertising is to increase your product or service reach to larger audience. Surely, there will be difference when it comes to advertise your online business because all the business resources and information is based on Internet. But knowing that advertising is necessary mean to increase your revenue; you have to spend money smartly and wisely to make your advertising campaign viral. So, in this article, I am sharing tips to advertise your online business, where to spend money on advertising, how to decide your advertising budget and other aspects.

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Startup Interview: With GizaPage Founder And CEO Amit Jaipuria

GizaPage-Logo“I have Facebook, Linkedin, Youtube, Twitter and blah,blah,blah social network profiles. I can’t manage them.” You hear and might feel yourself the same things as social networks are increasing in numbers and nature. GizaPage can end this dilemma by providing one common platform where you can organize all your social network profiles and share them with friends. GizaPage organizes your all social network profiles in no-nonsense way of tabbed pages and one single vanity URL. You can register with GizaPage and get one fancy yourname.gizapage.com url which will be your homepage for all social networks. On that page you can see different tabs for each social network profile and can manage through that. GizaPage helps organizations make one brand of all their social network presence. That’s a brief overview of GizaPage. But in this article we will see more about entrepreneurial journey of the founder in the making of GizaPage, his learning and experiences and most importantly – the advice for early stage entrepreneurs and startups in whole. Recently I talked to Amit – Founder and CEO of GizaPage. He candidly explained about GizaPage as well as his experiences and entrepreneurial journey. Here’s that Q&A session.

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TechCrunch50 : Are Indian Startups Ready Yet?

india_flag_tcTechCrunch50 : “Startup Mahakumbh” has  just summed up at San Francisco. The results are out. Here is the list.
1) redbeacon.com -  Local service providers platform.
2) threadsy.com -  Online communication platform.
3) citysourced.com -  Mobile civic engagement tool.
4) anyclip.com -  Search and view any moment from any movie.

These startups will get limelight and enough money for publicity and marketing. They may succeed or die in vein. The perspective I am looking at is, whether Indian startups are ready for the market capture? Whether Indian people are ready to accept the new online systems?

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