The Internet is a quickly changing place, with all the updates from friends and family on social media sites and RSS aggregator feeds thrown in. Most people spend a few hours a day looking at these sources individually or checking email for the latest stories, but now there’s a better way to combine all of this information together so you can get all of your updates at a glance on your desktop right away.

Retickr is a Mac OS X app that is designed to make receiving updates from Facebook, Twitter, email, and any RSS feeds you might follow a breeze. Instead of leaving tabs in your browser open, you can get the information delivered straight to your desktop in a beautifully crafted app that is a pleasure to use. (more…)

Rapportive is a unique software tool that allows you to view rich information like social media profiles, crunchbase profile about all of your contacts right inside GMail inbox. You may view where they are located, what skills they have and even what they look like. This information can be linked to Twitter, Facebook and LinkedIn. Notes may also be left and notes may be recorded. This is a powerful tool that manages all of your contacts for free.

Since Rapportive works with Gmail, customers can use this software as CRM (customer relationship management) software. Immediately, you will know the basic information about your contact before you email them for a more personal experience and message. (more…)

If you are a heavy Twitter user and need to keep track of your followers, or, if you are a business or organization looking to track and analyze your social media campaign, you may want to look into high-performance social media analyzing software or try an easy-to-use app like SocialBro. SocialBro allows Twitter users to manage and analyze their Twitter contacts and communities. The app allows users to segment and chart their own Twitter postings and also permits users to organize their followers by filters such as location and time. SocialBro gives Twitter users the ability to import their contact list and Twitter activities into the app, and then provides visual statistical information about each of your followers and their online Twitter activities. (more…)

Social media has drastically changed the way we communicate to each other. Not just that, ‘Social Media‘ has no longer confined to merely being a communication platform, rather it has now become a virtual world online where people come, become friends, develop relationship, form gangs, listen music, play games and much more. India too has not remained untouched with such an evolution of social media. In India most popular social media sites are ‘Facebook’, ‘LinkedIn’, ‘Orkut’, YouTube’ and ‘Twitter’. And their number of registered members are increasing at a mind boggling rate.

So today it has become all the more important for Businesses and brands to use social media tools to market their product or services. But to use these tools, you will need to have correct stats and info with you to start with. In this article I am trying to give you the stats of almost all social media sites. (more…)

Business is not everyone’s cup of coffee. If you are a businessman, you already know that handling business and all activities related to it sometimes feel like pain in the ass. On one hand you have to think about generating business while on other hand about advertising of your business, campaign cost, appropriate media to run your Ad. campaigns and much more. Already, there are too many available in Advertising and new ones are coming every day. You might have run some campaigns in one of traditional media like print or television at any point of time in your business life. But traditional media are always expensive and much broader in range to reach customers.

We all know that technology is expanding at a rapid pace and already have its place in the field of business, marketing, economy and advertising. One thing that comes with rise of technology and creating a hell lot of buzz these days is Social Media. Mostly, every small and large businesses using this media to engage with their consumers. The advantage of using Social Media is its ability to narrow down your range, get the desired target audience come to you and that too not expensive in any mean. If you haven’t used Social Media yet for expanding business, I am sorry you are way behind and surely missing the next big thing of the future. This article is specially for those who are interested in Social Media marketing and want to know How Social Media will be useful for their business? So, let’s not be in hurry and take every thing slow and steady to know what Social Media is all about, role of Social Media Manager etc.

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