Business is not everyone’s cup of coffee. If you are a businessman, you already know that handling business and all activities related to it sometimes feel like pain in the ass. On one hand you have to think about generating business while on other hand about advertising of your business, campaign cost, appropriate media to run your Ad. campaigns and much more. Already, there are too many available in Advertising and new ones are coming every day. You might have run some campaigns in one of traditional media like print or television at any point of time in your business life. But traditional media are always expensive and much broader in range to reach customers.

We all know that technology is expanding at a rapid pace and already have its place in the field of business, marketing, economy and advertising. One thing that comes with rise of technology and creating a hell lot of buzz these days is Social Media. Mostly, every small and large businesses using this media to engage with their consumers. The advantage of using Social Media is its ability to narrow down your range, get the desired target audience come to you and that too not expensive in any mean. If you haven’t used Social Media yet for expanding business, I am sorry you are way behind and surely missing the next big thing of the future. This article is specially for those who are interested in Social Media marketing and want to know How Social Media will be useful for their business? So, let’s not be in hurry and take every thing slow and steady to know what Social Media is all about, role of Social Media Manager etc.

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So you get that cool startup idea which will change the world! Or you’ve that killer app which will take the web by storm! But you need the most to float these things online is a super cool domain name which conveys the idea of service or product, catchy, easy to remember and which has “oo” somewhere stuffed in ( Am I referring Google, Yahoo or Goospoos for that matter!? ).

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The way twitter has evolved is fabulous and worth a praise. They became mainstream in a year or two. The aspect we are going to explore in this article is much talked “Twitter Revenue Model”. When everyone in internet business considers advertising as the biggest source of revenue, twitter chose it’s own path. Twitter grew exponentially because of the ease of use and innovative idea of social communication. Twitter recently raised funds at $1 Billion valuation. Web evangelist Robert Scoble went ahead saying Twitter is underhyped and is probably worth five to 10 billion dollars. Let’s dive deeper in to the cash piles and find pearls of wisdom.

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In this study of internet and broadband penetration analysis, I’ve included top 5 countries having the largest number of internet users across the world. Though this study is about top 5 countries, we will be more interested in India’s internet and broadband user analysis against that of other top 4 countries. This analysis can be helpful to internet entrepreneurs as well as bloggers and startup companies working in the web services domain.

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India is land of entrepreneurs. I’ve been closely connected with these entrepreneur families for past two decades and a half (Guess my age..huh!!). Do they really know all these blah-blah like bootstrapping, entrepreneur, venture capitals, VCs and so on? No they don’t, but from small “Kirana” stores to mid level industries and from neighborhood “Paanwalha” to Tatas and Ambanis, India have seen flourishing businesses in toughest times. They followed very simple rules. Want to know those rules? Read on.

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Any new business needs eye-balls to notice them in early stage. Marketing is key to any business and it ensures that people know the brand, talk about it and spread the word of mouth about the business. To let the ball rolling businesses start campaigning and generating buzz in the market about their brand and product. It seems very tremendous task. But that may not be the case. As I read the story from entrepreneur.com, with simple but effective steps businesses can generate the buzz.

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In less then a year, Swedish music-streaming company Spotify has changed the face of music industry. Over 2 million users in the UK alone. Over 6 million songs in the catalogue and adding more 10,000 songs every day. The CEO Daniel Ek is 26 years old(Only!!). Daniel started his journey as an entrepreneur at the age of 14 and now he is the 3rd most influential person in the tech world.  At Glasshouse event, Daniel shared some great thoughts on Entrepreneurship, Funding, Economics and Networking in very few but practical words.

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TechCrunch50 : “Startup Mahakumbh” has  just summed up at San Francisco. The results are out. Here is the list.
1) redbeacon.com -  Local service providers platform.
2) threadsy.com -  Online communication platform.
3) citysourced.com -  Mobile civic engagement tool.
4) anyclip.com -  Search and view any moment from any movie.

These startups will get limelight and enough money for publicity and marketing. They may succeed or die in vein. The perspective I am looking at is, whether Indian startups are ready for the market capture? Whether Indian people are ready to accept the new online systems?

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