How The Internet Sees You – Check With Personas Web

Have you ever wondered, how internet sees you and your persona? Check your online identity with Personas. Personas is created by MIT Media Lab. Enter your name, and Personas scours the web for information and attempts to characterized the person. It fits them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. Personas algorithm uses sophisticated natural language processing to gather and categorized the information it extracts from the web about you. I’ve shown the persona of Michael Arrington of Techcrunch.

Artificial Intelligence is still in its infant stage. Though computers have taken very important place in our day to day life, they can’t characterize and know who we are. Personas is a little step on the road of characterizing human identity from the prespective of computers in general.

In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.

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